In business and marketing, SEO is the practice of improving your online visibility in organic search results to increase the quantity and quality of your website traffic. Overall, this digital marketing strategy aims to generate revenue and growth for your company through increased online visibility.
Lots and lots of people search for things. That traffic can be extremely powerful for a business not only because there is a lot of traffic, but because there is a lot of very specific, high-intent traffic. If you adopt SEO marketing, you optimize your website for search engines, which can range from Google to Bing. You’re optimizing your site for not only search engines though, but for people too.
SEO helps your business earn more visibility in search results. It’s important to mention, however, that SEO only targets organic search results.